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FIFA 20

To launch the new small-sided game within FIFA20 - VOLTA - we created a platform called The Groundbreakers. This mode was for all the footballers who do things differently and defy convention.

Role: Copywriter

Stories from the elite to the unknown were featured as ‘groundbreakers’.

Credits
Agency – COPA90 / adam&eveDDB
Creative Director – Enric Soldevila
Role: Concepting and story/talent recommendations.
*Further creative development and production was made by Copa90 and adam&eveDDB.