Hello, I’m James, a copywriter, Creative Director and artist. I’ve written ads for agencies including Wieden+Kennedy, Anomaly, Mother, adam&eve, BBC Creative and Copa90, and continue to put a passion for all sports* to good use for brands such as Nike, Jordan, Google, Puma, Umbro, FIFA and adidas.
I also moonlight as a ‘custom creator’, by hand-painting denim jackets into iconic football kits, some of which have been made personally for icons including Kaká, Ronaldinho, Djibril Cissé, Patrice Evra, Sophia Smith, Alexi Lalas, James Harden, Ed Sheeran, Daniel Kaluuya, Romeo Beckham and Sébastien Frey.
My personal projects have been featured in the physical and digital pages of Vice, Esquire, GQ, Wired, Fast Company, Sky Sports, BBC Sport, BBC Three, Art of Football, SoccerBible, Cult Kits, Complex, Gawker, BuzzFeed, The Sun, The Daily Telegraph, The Daily Mail, LA Weekly, GOOD, DesignBoom, The Inspiration and It’s Nice That, and appeared on the BBC's Q.I. television programme.
After fulfilling a lifetime ambition to appear in Playboy, I have also exhibited in galleries in London, Los Angeles, Gothenburg, Seoul and Amsterdam.
In 2023 I founded Unlicensed FC, a creative studio for the sports-obsessed.
*except horse racing
Agencies
Wieden+Kennedy (Portland & London), adam&eveDDB, Anomaly, 180LA, Copa90, Homeground, The Midnight Club, Azzerad NYC, Vice/Virtue, R/GA, BBC Creative, Mother, Iris, TenToes Media, 72andSunny Amsterdam, TBWA Amsterdam, Pablo, Zerotrillion, Achtung!, Mr. President.
Clients
Nike Football, Jordan, adidas, Puma, Umbro, Manchester City FC, Tottenham Hotspur FC, Portland Thorns, Nike Running, Nike Basketball, FIFA, UEFA, The FA Cup, EA Sports, Sky Sports, Google, KNVB, Budweiser, Michelob, Corona, Converse, Diesel, BBC, Amnesty International, Honda, Peloton, Tropicana, Lucozade, Stella Artois, VW, San Miguel, Mini, Pepsi, Lay’s, Lurpak, Allstate, Visa, Three Mobile, UNICEF, Lego, Gymbox, Uber, Miller, Sony, Skype, Coca-Cola, Universal Music, Global Radio, The Body Shop, Craghoppers, Tim Hortons.